Hi, my name is Steph.

I’m a behavioral scientist.

I live to crack the code, solve the puzzle, analyze the data.  I am trained to understand why your customers are responding the way they are and find the exact spot where you are losing them– the spot where the resistance is higher than the motivation. I can help you find those spots and then make any number of tiny tweaks that create big results; or alternatively, tell you when it’s time to cut bait and start over again.  

Hi, my name is Steph.

I’m a behavioral scientist.

I live to crack the code, solve the puzzle, analyze the data.  I am trained to understand why your customers are responding the way they are and find the exact spot where you are losing them– the spot where the resistance is higher than the motivation. I can help you find those spots and then make any number of tiny tweaks that create big results; or alternatively, tell you when it’s time to cut bait and start over again.  

Steph Habif

My job is to save you both time and money by having you tend only to the things that are actually broken, rather than guessing and taking shots in the dark. Your business isn’t a game of battleship.  And often those blind shots cost big money.  Not any more.  I am a doctorate level published academic who is also a 4-time NCAA Champion. Which means I’m focused and competitive.

I believe in the users.
I believe in making their lives better.

Nothing lights a fire under my scientist brain like a company truly working to make people’s lives better.  It’s in my blood. I was raised by generations of caregivers.

I work with companies, big and small, to help them understand why their users do what they do.  I serve company leaders by spearheading projects that explain why customers engage or adopt a certain behavior; or more importantly, why they don’t. When not in industry, I’m in academia furthering our understanding of psychology and behavioral design. I believe this gives me the ability to serve more people than I could on my own. It’s the most fulfilling career I can imagine.

Here’s what some of my work partners have to say about our experience:

Derik Mills

“Passion and expertise at the intersection of behavioral science and health and wellness, along with a positive, inspiring nature. She helped us reveal insights through user cohort research that informed some of our product design. I highly recommend her and would work with her again.”

– Derik Mills, CEO of YogaGlo

anna kunnecke

“I was astonished by how much Steph could see into my business, illuminating things that had mystified me before. Her combination of data and insight was invaluable, and she saved me from a very costly mistake. All her suggestions were crazy simple and I saw results right away.”

– Anna Kunnecke, Founder, Declare Dominion

Christine Stavridis

“Steph is a gifted, versatile individual. On top of the expertise and strategy, Steph is very enthusiastic and empathetic and each project felt like a partnership. People like Steph are hard to find and I am always looking for opportunities to work with her.”

– Christine Stavridis, Creative Director at EPharmix

BRANDS
I’ve worked with
go pro
wholefoods
aetna
yogaglo
tandem
declaredominion
go pro
wholefoods
aetna
tandem
declaredominion
yogaglo
UNIVERSITIES
I’ve worked at
Columbia University (NYC)
Washington University in St Louis
Stanford University
UC San Diego
GET IN TOUCH
with me

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