Dr. Steph Habif

Leading Health Behavior by Design™

A new approach combining behavioral science, design, and healthcare innovation for real-world impact.

About Dr. Steph Habif

I'm leading Health Behavior by Design™—a discipline at the intersection of behavioral science, design, and healthcare innovation to create real-world impact.

With over 25 years of experience—from early-stage startups to Fortune 100 companies—I help bridge the gap between research and application. My purpose is to drive innovation, patient engagement, and retention across healthcare teams.

I work with health and tech companies on:

  • AI-powered health coaching
  • Behaviourally intelligent engagement models
  • Patient retention strategies and frameworks

Leadership and Impact

I’m a founding member of BeSci.io, a global consultancy advancing behavioral science in organizations, and a strategic advisor for several health tech start-up companies. 



Previously, I served as VP of Behavioral Sciences at Tandem Diabetes Care [TNDM], where we built and scaled an internal behavioral sciences function that helped grow revenue from $84M to over $800M in six years. I’ve also taught at Stanford, Columbia, and Victoria University.

Speaking and Thought Leadership

I write and speak widely about behavioral science and medical technology, reaching global audiences through conference keynotes and published research. I’ve authored over 40 peer-reviewed scientific papers, and use storytelling to introduce new methods for innovation. Whether on stage or in strategy sessions, my advocacy is about responsible, evidence-based design to meet real human needs.

At the heart of everything I do is a drive to make daily health seamless, more intuitive, and truly transformative.

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Steph is a powerhouse.

She has the rare combination of curiosity, empathy, and analytical ability.

Wes Kao, 

Co-Founder of Maven

“Steph is an incredible leader who sees both the big picture and the small moments that matter. She brings forward-thinking insights and new patient centered solutions. Her energy is infectious, and her instinct and creativity for healthcare innovation are among the best.”

Ramin Bastani,
CEO of Healthvana

“Steph rolls her sleeves way up and goes above and beyond to accelerate insights and action.”

Shachar Scott,

VP of Global Marketing at Meta

“Steph brings behavioral science expertise and executive-level business acumen to the table. That’s a rare combo. When it comes to leading patient experience and engagement you’d be hard pressed to find anyone better for the job.”

Brian Hansen,
President at Ascensia Diabetes Care

Let’s work
together

You can also contact me at:

drstephhabif@gmail.com
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