evelyn and bobbie

Lead Researcher + Strategist

2016

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Job

I led the research team in focus group studies to evaluate a sales and marketing model that presented an end-to-end customer experience. We also concept tested certain product features, company name + logo. Results were used for strategic design decisions, distribution model, and Kickstarter campaign.

Outcomes

I coded and correlated customer demographic factors and their motivations to purchase the product. I also led the synthesis of study findings into a presentation for the company Advisory Board meeting.

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