Lead Researcher

2017

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Job

I partnered with the COO and head data scientist to conduct cohort analyses and qualitative customer research. Results were coded using a behavioral science model to make sense of attrition and retention patterns.

Outcomes

I developed and led a company wide presentation to share customer insights for next stage prototypes. Specifically to increase % of weekly users + decrease churn rate from 7.5% to 5%. Results were also translated for specific marketing campaigns.

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